BRAND IDENTITY
Pagoda
I collaborated with Pagoda, an eco-conscious startup, to design their logo and visual identity, helping establish brand guidelines that effectively communicated their sustainability mission and core values.
Year
2023
Programs
Adobe Illustrator
Adobe Indesign
I: Ideate
One of my favourite aspects of any project is creating a mood board. It’s a valuable tool for ensuring alignment with the client while kickstarting my creative process. For this project, the client wanted to emphasize sustainability while standing out from other well-known environmental brands. I developed the following mood board to explore potential visual elements—such as color, imagery, and graphics—that could shape their brand identity.
II: Development
After agreeing on the overall look and feel with the client, I collaborated with them to create several iterations of logo options, color palettes, and a distinctive app icon. Below are some of the options I presented.
III: Design
With the logo and colour palette finalized, I transitioned to developing a comprehensive set of brand guidelines and a presentation deck template. As a designer, I understand the importance of brand guidelines as a vital resource for ensuring consistency across all mediums—digital and print alike. These guidelines help maintain a cohesive and professional brand identity, ensuring that all materials are aligned and visually consistent.
